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Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.

• Authors : Mukucha, Paul (AUTHOR); Jaravaza, Divaries Cosmas (AUTHOR)

Subjects: NEW product development; EMERGING markets; CONSUMER profilingZIMBABWE

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-18. 18p.

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Congruent versus Incongruent Branding for Emerging Market Firms.

• Authors : Agnihotri, Arpita (AUTHOR); Bhattacharya, Saurabh (AUTHOR)

Subjects: NEW product development; EMERGING markets; BRANDING (Marketing)INDIA

• Source: Journal of International Consumer Marketing. Mar-Apr2021, Vol. 33 Issue 2, p226-237. 12p. 1 Black and White Photograph, 3 Charts.

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A Branding Strategy for Emerging Market Firms Entering Developed Markets.

• Authors : Magnusson, Peter (AUTHOR); Haas, SarahM. (AUTHOR); Zhao, Hongzin (AUTHOR)

Subjects: BRANDING (Marketing); EMERGING markets; CONSUMERSVIETNAM; HUNGARY

• Source: Journal of International Consumer Marketing. 2008, Vol. 20 Issue 3/4, p95-107. 13p. 1 Black and White Photograph, 6 Charts.

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What Drives Brand Love: Identity or Social Impression?

• Authors : Tai Anh Kieu

Subjects: BRAND loyalty; SOCIAL groups; EMERGING markets

• Source: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pCFC-16-CFC-17. 2p.

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The Nexus of the Marketing Phenomena and egal Theories.

Subjects: MARKETING strategy; EMERGING markets; BRANDING (Marketing)

• Source: AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pS22-S22. 1p.

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The Construction of Beauty Ideals in the Brazilian Luxury Market: A Socio-Semiotic Approach to Cultural Branding.

• Authors : Ourahmoune, N.; Figueiredo, B.; Rojas, P.

Subjects: LUXURIES; BRANDING (Marketing); CULTURE

• Source: AMA Winter Academic Conference Proceedings. 2014, Vol. 25, pD-5-D-6. 2p.

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